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Inside the revenue engine.

Thoughts on marketing performance, GTM systems, and the evolution of AI to revenue.

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Featured
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November 2026

The Three Pillars of Marketing Performance, and the One AI Shouldn’t Touch

AI is a net productivity gain for marketing teams. But performance sits on three pillars — product-market fit, GTM infrastructure, and cross-functional alignment — and the third belongs to humans.

Ray Cheng & Josh Hollinger
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Principals
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7 min read
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